Red Bull Dance Your Style Live Stream
Facebook live streaming with hashtag voting
PRODUCTS USED
OVERVIEW
Red Bull France utilized Telescope’s Live Studio Platform to stream the semi-finals and finals of “Dance Your Style”, a multi-disciplinary street dancing contest. Fans watched on Facebook Live and participated in real time, using a hashtag vote to choose their favorites.
HOW IT WORKED
Live Studio: Using Telescope’s live streaming platform, the 2.5 hour-long event was broadcast live to the Red Bull-owned “I Love This Dance” Facebook page. The stream was tagged and shared to Red Bull Global for wider visibility. Interstitial graphics counted down to the event and the stream also integrated Telescope’s VS HASHTAG template, which allowed viewers to vote on their favorite dancers.
VS HASHTAG: Facebook Live viewers voted on their favorites by commenting with #Red or #Blue during each round, and results were displayed on screen. The Facebook Live vote results were then combined with the votes of the public at the venue to determine a winner.
KEY FEATURES
Live Studio:
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Live streaming to Facebook with interstitial graphics.
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Using VS hashtag polling functionality, viewers voted using designated hashtags in comments with on-screen results.
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96% of viewers were not following the Facebook page
RESULTS
236k
VIEWS
817
REACTIONS
2.1k
COMMENTS
PRODUCTS USED FOR THIS CAMPAIGN
